Design & Research Leadership
Driving strategic design, empowering teams,
and building research-driven organizations.
About Me
I'm a Design Leader with 15+ years of experience driving UX Research, DesignOps, and Service Design transformations in large-scale organizations.
I build bridges between strategy, research, and design, helping teams and leaders make better decisions through evidence and empathy.
Most recently, I led the UX Research & Service Design team at one of Brazil’s largest financial institutions, where I grew the team from 2 to 11 specialists, built scalable frameworks, and introduced new CX metrics that shaped product direction and organizational culture.
I’m passionate about creating structures that empower teams, fostering continuous learning, and aligning research impact with business outcomes, especially in innovation-driven environments that value experimentation and human-centered thinking.
Results & Impact
- Scaled a UX Research & Service Design team from 2 to 11 specialists, establishing hiring, onboarding, and career frameworks.
- Reduced time-to-hire by 50%, improving the candidate experience and operational efficiency for design roles.
- Implemented ResearchOps infrastructure supporting 100+ designers and 15+ product teams, creating consistency and accessibility across 90+ documented studies.
- Introduced new CX metrics (CES) within the mobile app, enabling real-time usability tracking and influencing strategic decisions.
- Mentored and led cross-functional teams, fostering a culture of collaboration, learning, and purpose-driven design.
- Conducted nationwide discovery research with 40+ business clients across 4 Brazilian states, uncovering regional behavioral patterns that informed product strategy.
👉 See the full stories in the case studies below ↓
Featured Cases